GRAPHIC DESIGN + WEB DESIGN + ILLUSTRATION + AN OCCASIONAL JOKE + GRAPHIC DESIGN + WEB DESIGN + ILLUSTRATION + AN OCCASIONAL JOKE + GRAPHIC DESIGN + WEB DESIGN + ILLUSTRATION + AN OCCASIONAL JOKE + 

KAY DROBOT


Kay Drobot 💚 what she does! As a graphic designer, ui/experience designer, and illustrator, she's passionate about how we communicate through art and design. She stays curious by constantly creating and observing design in everyday life.

NAVIGATION
🖥️  Services
🎨  Illustration
🌻  Contact

CASE STUDIES

1️⃣  NHLPA (coming soon)
2️⃣  Old Dogs
3️⃣  BCLC x Fanuary
4️⃣  Bite Restaurant & Bar
5️⃣  Paramount x Paw Patrol
6️⃣  Arc’teryx MiconLitric
7️⃣  FlowerPot Florals
8️⃣  Galiano Island Contracting
9️⃣  Tour Fit Club
🔟  Integrated Health Clinic

Get in touch

✉️  Email💫  Instagram
🐝  Behance

 ©2025







WayFair Campaign

Role: Creative Campaign Concepting, Social Media Design, UI Design

At Wayfair B2B, we tapped into one clear truth: “Big ideas need better spaces.” Office managers and interior designers juggle multiple vendors, long lead times, and shifting budgets, so we positioned Wayfair B2B as the go‑to solution for anyone looking to elevate their workspace without the usual headaches.

Our performance‑driven campaign rolled out modular ad sets on Facebook, LinkedIn, and programmatic channels—each A/B‑testable for headlines, imagery, and CTAs—alongside subway posters in NYC’s Flatiron district and street‑level wildposting in Chicago’s West Loop.

Our bold, OOH creative showcased crisp, context‑rich product shots under the “Big ideas need better spaces” banner, while the microsite’s responsive design made exploring industry‑specific solutions effortless. Together, these elements delivered a 35% lift in qualified leads and cemented Wayfair B2B as the fastest, smartest way to furnish any professional environment.



Creative Campaign



Social Media



Landing Page