BCLC x Fanuary
Collaborated with BCLC on the design and concepting for the Canucks Fanuary Contest, an annual promotional campaign aimed at increasing visibility for BCLC’s PlayNow platform against unregulated competitors. The project involved creating a comprehensive digital marketing strategy, including storyboard design, social media assets, and digital ads. The goal was to build on the success of previous years by introducing social contesting as a secondary prizing tier, enhancing the visibility of weekly winners, and leveraging existing prize suite footage for teasers. Additionally, the design was elevated using new brand guidelines to create a more impactful and engaging user experience.
TV
OOH
storyboard
Social
Brand Assets