UI Design
Website redesign for the NHLPA, focused on elevating the player-first brand through a modern, responsive interface — blending bold typography, intuitive navigation, and a streamlined content hierarchy to spotlight players, initiatives, and league partnerships.
Role: UI Design & UX Design, Design Strategy
Logo & Brand Identity
Identity for a local restaurant & bar inspired by a sense of prairie nostalgia through vintage farm feed sack typography, patterns, and a dual color palette with retro clipart-inspired illustrations.
Role: Brand Identity, Packaging, Web Design, Illustration
UX Design
Concepted and designed a digital campaign to promote PlayNow, introducing social contesting, enhancing weekly winner visibility, and elevating visuals using new brand guidelines.
Role: Campaign Concepting & Development, UI Design, Social Marketing
Illustration
Brand identity for a dining concept focused on bite-sized dishes, combining fresh, seasonal ingredients with a commitment to sustainability and locally sourced produce.
Role: Brand Identity, Illustration, Digital Marketing
Case Studies
Created a storyboard for a 30-second teaser in Paramount's Franchise Play series, featuring 'Paw Patrol' and narrated by Josh Horowitz. The teaser celebrates the series' charm and decade-long popularity, spotlighting the success of 'PAW Patrol: The Movie,' a #1 box office hit currently in theaters.
Role: Storyboard Design